Celebrating the Sweetest Day of the Summer with Bassetts!


Posted on July 12th, 2018 in Commercial by Lauren Peterson

Summer is the perfect time to indulge in some delicious, refreshing ice cream, and this National Ice Cream Day, we decided to create a commercial featuring our favorite local brand, Bassetts! Bassetts has been a Philly favorite for over 150 years and is quickly becoming an international sensation as well.

In the process of creating this awesome commercial, we had the pleasure of learning so much about “America‚Äôs oldest ice cream brand.” The company was founded in 1861 by Lewis Dubois Bassett and has had its home in the Reading Terminal Market since 1892. Bassetts is the last remaining original merchant at the market, and its success is due in large part to the close knit family that has been running it for five generations! Their ability to honor tradition, while keeping up with the latest trends, is remarkable!

Creating this commercial for such a wonderful company and family was a blast! Between the scenes with the kids, and highlighting the ice cream on its own – we loved every step! Creating custom food videography is something we are passionate about as a company, and this project really allowed us to get creative and have fun along the way.

Check out the commercial below, as well as some photos of Bassetts through history!